(PRWEB) November 18, 2008 -- digital SIDEBAR today announced the addition of Katrina Osio to its executive team.

Ms. Osio has assumed the role of Executive Vice President, Marketing, and will spearhead all aspects of the Company's efforts in that area, including strategy, research, branding and advertising.

Ms. Osio is a seasoned marketing executive with over 15 years of experience in media, entertainment and consumer services. A pioneer in the area of digital media, Ms. Osio previously worked with AOL and Time Warner as VP, Global Marketing, where she developed consumer and affiliate marketing programs, ad sales and licensing strategies.

"We are thrilled to have Katrina join us as a key member of digital SIDEBAR's executive team. She is an incredible talent with depth and breadth of experience unmatched in the mobile space," commented Stephanie Grossman, the Company's CEO. "Under Katrina's guidance, digital SIDEBAR will be perfectly positioned as the mobile consumers' personal media network."

About digital SIDEBAR
digital SIDEBAR is at the forefront of innovation, transforming the mobile experience by delivering relevant, interactive content, promotions and advertising to users during common device actions. The company's patent-pending solution, SIDEBAR, is soon to be the most pervasive means by which wireless carriers, content providers and marketers connect with mobile consumers. The system is a proven platform for content discovery, consumer relationship marketing and advertising. SIDEBAR delivers targeted, interactive content to mobile users before and after calls, with incoming and outgoing SMS notifications and with other key device functions. Users can interact with content at the time it is received or later, during leisure time. SIDEBAR engages users while they are engaged, without any service interruptions. For more information, visit www.digitalSIDEBAR.com.